Why do 43% of Canadians say they have a a 72 hour kit when asked…? It’s all about the message and how it’s delivered.
See the full press release here
I’ll have more to say about this next week in our press release announcing the Homeland Security Response Network launch.
Core news facts:
– The advertising supports the “72 hours…Is Your Family Prepared?” social marketing campaign, designed to improve Canada’s readiness to prepare for and respond to an emergency by mobilizing families to take three practical steps:
– The television ad works backwards in time to show a family successfully coping through 72 hours of an emergency situation, thanks to having prepared an emergency kit.
– Minister Van Loan presented the television ads to a group of 60 emergency management specialists and first responders being trained at the Canadian Emergency Management College.
The Honourable Peter Van Loan, Minister of Public Safety: “Preparing for an emergency is a responsibility we all share. Having a plan and an emergency kit to cope with the first 72 hours of an emergency can make a world of difference in keeping a family safe and comfortable, and helps first responders to focus their resources on those in urgent need.” Click for Audio File.
Louise Geoffrion, Program Manager, Canadian Red Cross: “We always try to get the message out that everyone has to be prepared. In the case of an emergency, everybody has a role to play. That’s why we train people in first aid and CPR and tell people to have an emergency kit. Being prepared yourself could mean saving the life of a loved one.” Click for Audio File.
Les Johnson, Director of Client Services, St. John Ambulance: “Many of the things we take for granted such as drug stores and bank machines might be closed in an emergency so it’s absolutely vital to have a back-up plan just in case. And knowing that emergency supplies are on hand and in one place gives you peace of mind and a sense of security.” Click for Audio File.
Rick Larabie, Ottawa Fire Chief / Canadian Association of Fire Chiefs:
“First responders are trained to be prepared for any kind of emergency. But it always helps when people take steps on their own to stay informed and safe so that emergency workers can focus on those who need help quickly and urgently. Doing your part to prepare yourself, your home and your families helps all of us to help you.” Click for Audio File.
A emergency prepardness guide is available here
A shopping list of emergency kit items is available here
Since the “72 Hours…Is Your Family Prepared?” campaign was launched in November 2006, over one million people have visited the www.GetPrepared.ca website, and more than 2.5 million Emergency Preparedness Guides have been distributed throughout Canada; even more have been accessed through 1-800 O Canada or downloaded from the website.
In this campaign, Public Safety Canada works with the Canadian Red Cross, St. John Ambulance, The Salvation Army, police and fire chiefs, provinces and territories and others with a shared interest in seeing Canadians better prepared and able to recover more quickly from natural or human-induced emergencies.
The campaign has successfully encouraged more Canadians to take action to prepare. One in five Canadians who saw the 72 Hours advertising from last year say they took action as a direct result of seeing the ads.
Despite a number of weather-related emergencies in recent years, most Canadians are still not well-prepared to sustain themselves for the first 72 hours of an emergency.
For example, given the gap that exists between those who believe they have a kit (43 percent) and those whose kits contain all the recommended basic items (estimated at 8 percent), further effort is required to raise awareness of appropriate kit contents.