Boston – Cartoon Marketing Plan Goes Awry



The suspicious devices which forced bomb units to scramble across Boston today were actually magnetic lights that are part of a marketing campaign for a television cartoon.

The reports forced the temporary shutdowns of Interstate 93 out of the city, a key inbound roadway, a bridge between Boston and Cambridge, and a portion of the Charles River but were quickly determined not to be explosive.

“It’s a hoax — and it’s not funny,” Gov. Deval Patrick said.

All of the devices are magnetic lights which resemble a character on the show “Aqua Teen Hunger Force”, on Turner Broadcasting’s Cartoon Network.

WBZ has obtained a statement from Turner Broadcasting:

“The “packages” in question are magnetic lights that pose no danger. They are part of an outdoor marketing campaign in 10 cities in support of Adult Swim’s animated television show Aqua Teen Hunger Force. They have been in place for two to three weeks in Boston, New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Austin, San Francisco and Philadelphia. Parent company Turner Broadcasting is in contact with local and federal enforcement on the exact locations of the billboards. We regret that they mistakenly thought to pose any danger.”

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