Facebook, Twitter To Message Disaster Warnings in Australia

The Cairns region in far north Queensland Australia will be be conducting trials in the use of social network sites Facebook and Twitter to issue urgent messages about natural disasters in the area. This is something we have advocated here for some time now. The benefits of using social networking platforms in crisis or emergency communications are numerous and we’re missing some incredible opportunities in this area.

The Cairns Regional Council’s Disaster Management Unit will set up Facebook and Twitter sites that will include information on important weather events, cyclone watches and updates, as well as links to other relevant sites.

Mayor Val Schier says many young people access their social networking websites several times per day.

“We’ll be doing lots of the same sorts of things we usually do, like producing brochures and going out and doing community meetings and talking on the radio, but in addition to that this year we’re trialing two different things,” she said.

“We’re actually going to use Facebook and we’re also going to use Twitter as a way of communicating with young people.

“We’re really just trying to find ways of connecting with people. It’s really important that people get prepared for cyclone season, but also if there is an emergency happening that they’re kept up to date with what’s going on.”

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